The prime purpose of the Christian Advertising Network (CAN) is to serve the Christian Community and in so doing to share the Gospel message to a wider audience.
The definition of business in the CAN context is wide and includes;
- Any for-profit business whether part time or full time irrespective of size.
- Any not for profit organisation which wishes to promote its activities
It must be a legal business and run on a basis which complies with legal, ethical and other requirements and upholds Christian values.
There must be an awareness that in the Christian context of the concept of business as mission.